HEAD TO HEAD
HubSpot vs OmniSEO
All-in-one suite vs a focused SEO+AEO platform for growing teams.
Reviewed by Marcus TaylorUPDATED JUN 9, 2026INCLUDES PARTNER
HubSpotBEST ALL-IN-ONE
76/100 GEO Score
★★★★★4.5our rating
Bakes AEO into the all-in-one marketing suite your team already runs day to day.
Start free trial ↗$50/mo · Free 28-day trial + free AEO Grader
VS
OmniSEOBEST VALUE
81/100 GEO Score
★★★★★4.6our rating
Pairs classic rank tracking with AI optimization in one tidy, well-priced platform.
Try free audit ↗$89/mo · 50% off first month + free brand audit
THE BOTTOM LINE
HubSpot and OmniSEO solve overlapping problems from different angles. HubSpot leans into all-in-one suite; OmniSEO into best value.
HOW THEY DIFFER
The short version.
On our benchmark OmniSEO takes the higher overall GEO Score (81 to 76) — but that headline hides where each one really pulls ahead.
On reach, OmniSEO is ahead — 9 of 10 engines versus 3. If the engines your buyers use aren't covered, the rest barely matters.
On price, HubSpot starts lower — $50/mo against $89/mo — though the cheaper sticker isn't always the better deal once coverage is in.
In short, HubSpot suits mid-market/smb teams; OmniSEO leans toward mid-market/agency/ecommerce.
Where HubSpot wins
- ✓ease of use
- ✓support & onboarding
Where OmniSEO wins
- ✓engine coverage
- ✓value for money
AT A GLANCE
Side by side.
METRIC
HubSpot
OmniSEO
GEO Score
76
81✓
Starting price
$50/mo✓
$89/mo
Free trial
Free 28-day trial + free AEO Grader
50% off first month + free brand audit
Engine coverage
3 / 10 engines
9 / 10 engines✓
Best for
Mid-market, SMB
Mid-market, Agency, Ecommerce
Value for money
70 / 100
84 / 100✓
Support & onboarding
90 / 100✓
76 / 100
FACTOR BREAKDOWN
How the GEO Score splits.
HubSpotOmniSEO
Engine coverage58 vs 84
Ease of use86 vs 80
Value for money70 vs 84
Support & onboarding90 vs 76
COVERAGE
Which engines each one watches.
ENGINE
HubSpot
OmniSEO
ChatGPT
✓
✓
Google AI Overviews
—
✓
Gemini
✓
✓
Perplexity
✓
✓
Copilot
—
✓
Claude
—
✓
GkGrok
—
✓
DeepSeek
—
✓
Meta AI
—
✓
RfAmazon Rufus
—
—
Total
3/10
9/10
PRICING
What you'll actually pay.
HubSpot
$50/mo
Free 28-day trial + free AEO Grader
- ·AEO standalone $50/mo ($45 annual)
- ·free inside Marketing Hub Pro/Enterprise
OmniSEO
$89/mo
50% off first month + free brand audit
- ·Essentials $89 (4 engines)
- ·Professional (10 engines, incl. Claude)
- ·WebFX managed $3K–$7.5K/mo
FAQ
HubSpot vs OmniSEO, answered.
Is HubSpot or OmniSEO cheaper?
HubSpot. HubSpot starts at $50/mo; OmniSEO at $89/mo.
Which tracks more AI engines?
OmniSEO, with 9 of 10 engines to 3.
Which has the higher GEO Score?
OmniSEO, at 81/100 versus 76.
Can I use HubSpot and OmniSEO together?
Yes — teams often pair a monitoring-led tool with a content-led one. The overlap is usually small enough that running both for a quarter is a reasonable way to decide.